The BBA curriculum at LPU is designed to provide a comprehensive understanding of business fundamentals while preparing students for leadership roles in various industries. Core subjects in the program include principles of management, organizational behavior, and business communication, which lay the foundation for effective management practices. These subjects focus on developing key managerial skills such as decision-making, strategic thinking, and interpersonal communication, all of which are essential for success in the business world. In addition to management basics, the curriculum covers finance, marketing, and human resource management. Students learn about financial accounting, financial analysis, and investment strategies, providing them with the tools to manage company finances effectively. Marketing subjects focus on understanding consumer behavior, market research, and advertising strategies, while human resource management delves into recruitment, training, and employee relations. These subjects help students develop a well-rounded understanding of the core functions that drive successful businesses. Furthermore, LPU’s BBA program integrates contemporary subjects such as entrepreneurship, international business, and business ethics, ensuring students are well-prepared to navigate the complexities of the modern business landscape. The curriculum also includes subjects like operations management, business law, and information systems, offering students the practical knowledge required to address real-world business challenges. With its diverse range of subjects, LPU’s BBA program equips students with both the theoretical knowledge and practical skills needed for a successful career in business.

The BBA curriculum at Lovely Professional University (LPU) offers a comprehensive foundation in business management, focusing on core subjects that equip students with essential skills for the corporate world. Key subjects include Principles of Management, where students learn the fundamental concepts of management and leadership, and Organizational Behavior, which delves into understanding individual and group behavior in a business environment. Business Economics and Financial Accounting are also integral components, providing students with insights into the economic principles and financial processes that drive business decisions. In addition to foundational subjects, the curriculum includes Marketing Management, which covers strategies for promoting products and services, and Human Resource Management, which focuses on the management of people in an organizational setting. Business Law is another important subject, helping students understand the legal frameworks that govern business operations. Quantitative Techniques and Business Research Methods are included to equip students with analytical tools and research methodologies essential for making informed business decisions. The BBA program at LPU also emphasizes modern business practices with subjects such as Digital Marketing, Supply Chain Management, and Entrepreneurship. These courses are designed to address the growing demands of the digital age and entrepreneurial ventures, ensuring that students are prepared for the dynamic challenges of the global business environment. The curriculum is continuously updated to reflect emerging trends, equipping students with the practical skills and knowledge required to succeed in their careers.

hi, Mittal school of Business has been accredited by the Accreditation Council for Business Schools and Programs (ACBSP) of USA for its Management, Commerce and Economics programmes. LPU is ranked 34 amongst all government and private management institutes in India by NIRF 2022 Ranking (MHRD, Government of India). LPU is ranked 2nd in Business and Economics subject in India as per Times Higher Education World University Rankings 2022. Eligibility of the Programme : Pass with 50% aggregate marks in 10+2 (with English) or equivalent. About the Programme : Innovative Pedagogy: Emphasis on case studies and Case based teaching to develop skills in analytical thinking and reflective judgment. Apart from this, students get hands-on experience of decision making in complex scenarios by the use of the Business Simulation game in many courses which is a business game in which different groups of students compete against each other in the virtual business world and get to know the effect of their decisions on the business. Industry delivered certifications (Voluntary): Opportunity is provided for pursuing industry delivered certificates like Digital Marketing, Six Sigma Green Belt, Financial Modeling, NCFM, NCCMP, LEAP Placements: Students are placed in the best brands like Amazon, Federal bank, Ernst & Young, Delhivery, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, Federal Bank, HUL, ITC, Loreal, Marico, MRF, Vodafone to name a few. . CTC Rs 10 LPA (INMOVIDU TECHNOLOGY) is the highest package and 4.9 LPA is the average package given to students in year 2023–24

Hi, The following are some required courses for Lovely Professional University's (LPU) Bachelor of Business Administration (BBA) program: Basic statistical methods for resolving business and economic issues are introduced in Business Mathematics and Statistics. Business organization and management is the study of corporate business procedures and practices. Career Planning-I: Gives students career information and assists them in learning how to manage their careers. Enhancing writing and grammar is the main goal of English communication skills. Environmental Studies: Educates about environmental conservation and gives an overview of the environment and its elements. The goal of financial accounting is to quantify how recorded transactions affect a company's financial standing. Additional courses included in the BBA program include: Economics of Business Tools for Business Environment Office Automation Principles of Marketing Research Methodology for Human Resource Management Law for Businesses The Basics of Financial Management Information Technology, Tourism & Hospitality, Airline & Airport Management, International Business, and Financial Markets are among the BBA specializations that LPU provides. I hope this helps, thanks.

The BBA curriculum at Lovely Professional University (LPU) is designed to provide a comprehensive foundation in business administration and management. Core subjects in the curriculum cover essential areas such as Principles of Management, where students learn the fundamentals of leadership, planning, and decision-making. Financial Accounting and Cost Accounting introduce students to the basics of financial record-keeping and budgeting. Business Law equips students with knowledge of the legal environment affecting businesses, while Marketing Management covers strategies for promoting and selling products. Human Resource Management focuses on managing people within organizations, while Business Communication helps students develop effective verbal and written communication skills. The curriculum also includes Operations Management, which addresses the efficient production of goods and services, and Business Economics, offering insights into micro and macroeconomic principles. To keep students abreast of current industry trends, subjects like Entrepreneurship, Digital Marketing, and International Business are also integrated, fostering a holistic understanding of business dynamics. Additionally, LPU emphasizes practical learning through case studies, live projects, and internships, ensuring students are well-prepared for the professional world.

Dear reader, The BBA curriculum at LPU covers a comprehensive range of core subjects designed to provide students with a solid foundation in business management. Key subjects include Principles of Management, Business Economics, Financial Accounting, Marketing Management, Human Resource Management, and Business Law. Additionally, students study Organizational Behavior, Operations Management, and Strategic Management. The curriculum also incorporates quantitative techniques, entrepreneurship, and information technology in business. Emphasis on practical learning through case studies, projects, and internships ensures that students develop essential skills for the business environment. This well-rounded approach prepares graduates for various roles in the corporate sector and entrepreneurship. I hope this information helps.

The Bachelor of Business Administration (BBA) program at Lovely Professional University (LPU) is designed to equip students with a strong foundation in business concepts, management principles, and industry-relevant skills. Some of the core subjects in LPU's BBA curriculum include: Core Subjects Business Mathematics and Statistics: Introduces fundamental statistical tools and quantitative techniques essential for solving complex business and economic problems. Business Organization and Management: Provides in-depth knowledge of corporate practices, organizational structures, and managerial processes in the modern business ecosystem. Career Planning-I: Guides students in exploring diverse career pathways, understanding industry trends, and honing career management and decision-making skills. English Communication Skills: Focuses on enhancing linguistic proficiency, grammar, and written communication to ensure students articulate effectively and identify language errors confidently. Environmental Studies: Offers an overview of environmental systems, emphasizing sustainability and the importance of conservation to foster responsible business practices. Financial Accounting: Equips students with knowledge of financial transaction recording and analysis to assess a company's financial health. Additional Core Subjects Business Economics: Explores micro and macroeconomic principles relevant to business decision-making. Business Environment: Examines the external and internal factors affecting business operations, including regulatory and competitive landscapes. Office Automation Tools: Provides hands-on training in essential software for efficient business administration. Business Ethics: Delves into ethical considerations and frameworks guiding responsible corporate behavior. Human Resource Management: Teaches the principles of managing workforce dynamics, talent acquisition, and organizational development.. Specialization and Technological Edge LPU offers a range of specialization courses in areas such as digital marketing, supply chain management, international business, and entrepreneurship. These courses are tailored to align with technological advancements and emerging trends, enabling students to acquire niche skills and maintain a competitive edge in the job market. Innovative Learning Approach Industry Exposure: Through internships, live projects, and industrial visits, students gain practical insights and hands-on experience. Global Opportunities: LPU provides international exposure through exchange programs and collaborations with reputed global universities. Skill Development: Career enhancement modules, soft skills training, and business simulations are integrated to prepare students for real-world challenges. LPU’s BBA program is structured to nurture future business leaders by combining academic rigor, practical exposure, and specialization opportunities. Its emphasis on sustainability, innovation, and industry alignment ensures students are well-prepared to excel in dynamic and competitive business environments.

The BBA curriculum at LPU offers a comprehensive foundation in business management, covering key subjects like Principles of Management, Financial Accounting, Marketing Management and Human Resource Management. Students also explore topics like Business Communication, Business Law and Managerial Economics which equip them with the necessary skills to manage and lead in a professional environment. The program focuses on practical learning through case studies, research methods and exposure to entrepreneurship. Alongside core subjects, LPU's BBA program emphasizes operations management, corporate finance and organizational behavior to provide students with a holistic understanding of business functions. With opportunities for internships, industry projects and entrepreneurial initiatives, students gain valuable real-world experience making them well-prepared for the competitive business world.

Hi, The BBA curriculum at Lovely Professional University (LPU) is designed to provide students with a strong foundation in business management and equip them with skills for leadership and entrepreneurship. The program emphasizes a mix of theoretical knowledge and practical application, covering core subjects across various domains. Management Principles: Students learn the fundamentals of management, organizational behavior, and decision-making processes. Financial Management: Core topics include financial accounting, cost accounting, corporate finance, and investment analysis. Marketing: Subjects such as marketing management, consumer behavior, digital marketing, and sales strategies help students understand market dynamics. Human Resource Management (HRM): Students are introduced to recruitment, training, performance management, and labor laws. Economics: Managerial economics and macroeconomics are included to understand business operations in an economic context. Operations and Supply Chain Management: Topics include production planning, logistics, and quality management. Business Law and Ethics: Students learn about corporate laws, ethical practices, and regulatory frameworks. Entrepreneurship and Innovation: This includes business planning, innovation strategies, and startup management. Data Analytics and IT: Students are trained in business analytics, MIS, and basic programming. General Business Skills: Communication, leadership, and strategic management are emphasized throughout the program.