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What are negative keywords in Amazon PPC?Negative keywords in Amazon PPC are terms that you exclude from your campaigns to prevent your ads from appearing in irrelevant searches. By adding negative keywords, you can avoid wasting ad spend on non-converting traffic. For example, if you sell premium products, you might use "cheap" as a negative keyword. This improves targeting efficiency, enhances ad performance, and helps achieve ?

Achala , 11 Jun 2024

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