How is BookTok influencing book sales and marketing strategies? ?

BookTok, a TikTok community where users share book recommendations and reviews, has significantly impacted book sales and marketing strategies. Short videos highlighting personal reactions and endorsements have propelled both new and older titles to bestseller status. For example, books like "The Song of Achilles" by Madeline Miller experienced renewed popularity due to BookTok content. Publishing companies in London and elsewhere have adapted by engaging directly with BookTok influencers, sponsoring content, and creating their own TikTok accounts to promote titles. This approach leverages the platform's organic reach to connect with a broader audience. Bookstores have also embraced the trend by featuring BookTok-recommended books in dedicated displays, acknowledging the community's role in driving sales.